Do not look for clients, let them find you!
Your ad will show up for whoever searches for your products and/or services, it means that only people who are already interested in what you can offer will see it, raising the odds of that person actually doing business with you. As said before, the ads are created based on keywords related to your business.
Announce in your area.
Small and medium-sized enterprises are usually local, so announcing for the entire country is basically throwing money away. To avoid that, we can set your ads to air only in your province, region or city.
Increase your visibility
According to data disclosed by statista, almost 70% of the researches in Canada are done through Google, so showing up in the first place of these rankings are certainly going to increase the visibility of your business.
With all this segmentation, you will have more people that are really interested in your product/service, consequently generating more sales.